How to Prepare Artwork for Custom Products

A useful production brief separates what the design must preserve from what the factory may adapt. This guide shows how to package artwork, dimensions, colors, finishes, attachments, and open questions for review.

Do not wait for a perfect vector file. Send the clearest source you control, mark the non-negotiable details, and identify every dimension or construction choice that is still open.

Specification starting points

These are discussion fields, not automatic promises. The quote and artwork proof record the options agreed for the order.

How to Prepare Artwork for Custom Products — Specification starting points
Specification fieldProject review starting point
Preferred sourceAI, EPS, SVG, or editable PDF with fonts outlined where practical
Usable starting pointHigh-resolution logo, drawing, character sheet, or annotated reference image
DimensionsFinished width, height, thickness, and any attachment or packaging limits
ColorNamed color system or approved physical reference when color is critical
Open decisionsList unresolved material, finish, backing, hardware, packaging, or testing questions

1.0

Separate identity-critical details from adaptable detail

Mark the logo shape, wording, character features, colors, and proportions that must not change. Then identify decorative texture, tiny lines, gradients, and secondary detail that may be simplified to suit the finished size and process.

This distinction prevents a proof from silently changing the brand while allowing production engineers to flag details that cannot be expressed clearly in metal, enamel, molded PVC, resin, or paint.

2.0

Add the physical specification around the artwork

Artwork alone does not define a product. Add finished dimensions, front and back treatment, surface direction, attachment or hardware, packaging, quantity range, destination, and required date. For figures, include available side and back views, pose, props, base, and priority viewing angles.

  • Use real dimensions instead of judging scale on screen
  • Label metal, enamel, print, molded, painted, raised, and recessed areas
  • Show pin posts, loops, rings, magnets, hook backing, or base contact points
  • Attach packaging artwork and label requirements to the same brief

3.0

Approve a controlled proof, not an email description

The approved proof should carry the final outline, dimensions, construction notes, colors, finish, attachments, and packaging reference. If a physical sample is required, record the sample corrections and treat the accepted object as part of the production record.

Keep the approved files, sample photographs, color references, and packing notes together for reorders. That record is more reliable than rebuilding a specification from chat history or a compressed preview image.

How to Prepare Artwork for Custom Products FAQ

Use the quote brief for artwork-specific, material, testing, and delivery questions.

Can production review start without vector artwork?

Yes. A clear logo, drawing, character sheet, or annotated image can start review. Vector artwork may still be requested before tooling when linework and dimensions need precise control.

Should fonts be outlined?

Outlined text helps preserve the intended shape when the original font is unavailable. Also provide the exact wording in editable text so spelling can be checked.

How should I specify color?

Use an agreed color system or physical reference when color is critical. Screen colors vary, and plating, enamel, PVC, resin, paint, and print do not reproduce color in exactly the same way.

Turn this page into your project brief.

Attach the artwork, dimensions, quantity range, and intended application. Leave the unresolved production choices open.

Start the quote